There’s a lot of discussion on the Interwebs about the utility of professional editing for indie and self-published authors. I don’t think anyone would argue that such editing is essential for turning out a top-quality novel that rivals the production standards of traditional publishing houses. The main issue for indie authors is the not-insignificant cost of editing. I’ve paid for two rounds of pro-editing so far with “American Terrorist”, my latest thriller novel, and I also have proof-readers standing by.

But what’s all this talk I’ve been hearing lately about BETA readers, and what is it exactly? Really, it’s the same as beta testing new software or web services. You sign up and check it out to see how and if it works for you. You note bugs and send feedback about how awesome or terrible it is. Then the creator fine-tunes the product and fixes the bugs and releases the finished product into the world.

I first learned of this concept from Guy Kawasaki in his APE book (Author, Publisher, Entrepreneur). He released his beta book to thousands of beta readers and he says the feedback he received was invaluable.

I saw the concept expressed a bit differently by Joanna Penn in her ebook “How To Market A Book.” She advocates releasing a beta version of your book to a few hand-picked readers that you trust.

The result is the same. You get feedback and so you get a better book. Personally, I think it’s an incredibly helpful part of your editing strategy, but I agree with the pros who say only release your beta version in its near-finished state.

As it turns out, I happen to be releasing “American Terrorist”, my new thriller novel, TODAY to beta readers. So if you want to help a fellow author create a more perfect novel, sign up at this link for your free BETA copy: http://eepurl.com/AqAQ1

Find Jeffrey Poston on Twitter: @jeffposton or Google Plus: +Jeffrey Poston or www.facebook.com/JeffreyPostonBooks

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